UCX Evolves American Licorice™ Company to Unified Communications and lowers their Total Cost of Ownership

American Licorice™ Company migrates to next-generation E-MetroTel UCX VoIP solution with built-in Unified Communications applications, simplifies IT network and reduces communication costs by 40%.

In the business of manufacturing sweet candy treats for the last 100 years, American Licorice™ Company has been focused on creating happy consumer experiences with consistent quality, freshness and flavor that sets them apart from the competition. Adapting to consumer tastes for over 5 generations has proved to be a recipe for success, with Red Vines® one of the best-known red licorice product brands in the United States.

Headquartered in Bend, Oregon with production facilities in Union City, California and La Porte, Indiana, American Licorice™ Company competes in the confectionery market by developing tasty products, using the latest Lean manufacturing processes, modern production facilities and information technology. Faced with a legacy Nortel BCM PBX that was proving complex to operate, costly to maintain and unable to migrate to the latest UC technology they were looking for, RL Communications & Consulting recommended the E-MetroTel UCX next-generation SIP-based VoIP and UC platform. With its ready-to-use UC applications available with every UCX VoIP appliance server at no extra cost and support for existing Nortel digital and IP phones, deploying the E-MetroTel platform was the perfect solution.

“We needed a communications system that would be simple to use and maintain, give us the UC tools to stay competitive and lower our overall communications costs, this without disrupting our manufacturing during system migration. We installed the UCX to replace a Nortel BCM because we had our corporate headquarters moving to this location and required a system that leveraged today’s technology and was cost effective. The installation went smooth and we were able to use VOIP across sites even though the other site still had a BCM. Having features like Find Me Follow Me, Voice-mail to E-Mail, Fax to E-mail and Extension-to-Mobile helps our management and customer service teams better serve our customers. The UCX is very easy to operate and keeping our existing phones lowered our costs significantly, in the order of 40%. The UCX platform has met all of our requirements and has been very stable. We are extremely pleased with the E-MetroTel solution.” Scott Sanders, Sr. IS Manager, American LicoriceTM Company.

Designed to seamlessly evolve legacy communication systems with the latest in SIP-based Unified Communications technology, the UCX simplifies customer IT networks with a next-generation VoIP and UC appliance platform that reduces Total Cost of Ownership (TCO) by extending use of Nortel digital, IP and analog phones while providing UC features most Enterprises need. Scalable up to 5000 users per server, every E-MetroTel UCX system comes with a suite of business telephony features and UC applications including follow-me mobility, unified messaging, voice and video conferencing, call recording and reporting, contact center and IVR, support for SIP compliant telephones and cost effective SIP trunks.

“The high cost and complexity of customer communication network migrations is too often a barrier to UC adoption. The E-MetroTel UCX significantly reduces this barrier with a simple, flexible all-in VoIP and UC platform solution that dramatically lowers migration and TCO costs and we are thrilled with American LicoriceTM Company’s deployment of UCX.” Ardavan Nawaby, President and CEO, E-MetroTel.

E-MetroTel is currently working with its partners to evolve existing customer IT networks and enable new UC applications, solutions and services.
For more information please contact:
Stephane Cliche, Vice-President, Products and Marketing
Tel. 214-556-5917  extension 568